SEARCH ENGINE OPTIMISATION SEO EXPERT FAQ

 

How long does it take to get  listed in Google, Yahoo, MSN and all other search engines?

On average between 2 and 3 months although we have achieved results in under 15 days, it’s very dependent on the age of the site. Search engine optimisation takes time and patience. If your SEO company cheats the system or tries to take shortcuts, you’ll risk having your site removed from Google and other search engines.

 

How search engines work ?

Almost all internet users will be familiar with the use of search engines to find relevant information: you enter a word or phrase, and a list of web pages related to those words appears. Behind the scenes, there are a number of complex procedures needed in order to return those results to you.

What is Paid Search / PPC / Sponsored Listing ?

Pay Per Click (PPC) is an Internet advertising or model used on search engines, internet advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. 

 

What is Search Engine Optimisation (SEO) ?

 

This is simply a process of making necessary alterations and additions to your website in order to help search engines to find your pages. This will  increase numbers of visitors (traffic) and sales from the major search engine results. (Google, Yahoo and Bing).

Search engine spidering ?

First of all, search engines use a technique known as spidering in order to collect information from web pages. This involves downloading web pages, and following links on them to other pages and in turn downloading those pages. By this process, a search engine spider can locate and store billions of web pages, building up a large database of as many pages as possible. Many search engines refer to their stored web pages as a 'cache', and you can often see links to 'cached' pages on search result pages.

 

Search engine algorithms ?

Once a search engine has a large store of pages, they allow users to enter keywords in order to locate them. In order to return the most relevant pages possible, search engine engineers create algorithms to work out which pages to show. An algorithm is essentially a series of calculations or formulas designed to determine the most relevant pages. Now that there are many billions of web pages available, search engine algorithms have become extremely complex, with many hundreds of factors involved in selecting an appropriate page.

 

Search engine optimisation techniques ?

Experienced SEO companies have spent many years studying the way search engines work, and keeping up to date with changes to search engine algorithms. This provides crucial insight into techniques that can improve search engine performance. Typically the most effective strategies focus on two key areas.

 

On page factors ?

On-page factors are those in the direct control of site owners and developers. They can involve changes to text used on a page, the way pages are coded, site structure and information hierarchy. Ensuring content is optimal for both users and search engines is a key task for any search engine optimiser.

 

Which Areas do you cover in London?

Acton (W3),Aldgate (EC3),Alexandra Palace (N22),Anerley (SE20),Angel (N1),Archway (N19),Balham (SW12),Barbican (EC1),Barnes (SW13),Barnsbury (N1),Battersea (SW11),Bayswater (W2),Belgravia,Bellingham (SE6),Bermondsey (SE1),Bethnal Green (E2),Bishopsgate (EC2),Blackheath (SE3),Bloomsbury (WC1),Borough (SE1),Bow (E3),Brent Cross (NW4),Brentford (TW8),Brixton (SW2),Brixton (SW9),Brockley (SE4),Bromley (BR1),Bromley (BR2),Bromley-by-bow (E3),Brompton (SW3),Camberwell (SE5),Camden Town (NW1),Canning Town (E16),Canonbury (N1),Castelnau (SW13),Central London (WC1),Charlton (SE7),Chelsea (SW3),Chingford (E4),Chiswick (W4),Clapham (SW11),Clapham (SW4),Clapham Junction (SW11),Clapton (E5),Clerkenwell (EC1),Colindale (NW9),Covent Garden (WC2),Cricklewood (NW2),Crofton Park (SE4),Crouch End (N8),Crystal Palace (SE19),Dalston (E8),Deptford (SE8),Docklands (E14),Docklands (E16),Dulwich (SE21),Ealing (W5),Earls Court (SW5),Earlsfield (SW18),East Dulwich (SE22),East Finchley (N2),East Ham (E6),East London (London),East Sheen (SW14),Elephant & Castle (SE17),Elephant and Castle (SE1),Eltham (SE9),Farringdon (EC1),Fenchurch Street (EC3),Finchley Central (N3),Finsbury (EC1),Finsbury Park (N4),Fleet Street (EC4),Forest Hill (SE23),Friern Barnet (N11),Fulham (SW6),Golders Green (NW11),Gray's Inn (WC1),Greenwich (SE10),Grove Park (SE12),Hackney (E8),Hackney (E9),Hammersmith (W6),Hampstead (NW3),Hampstead Garden Suburb (NW11),Hanwell (W7),Harlesden (NW10),Hendon (NW4),Herne Hill (SE24),Highams Park (E4),Highbury (N5),Highgate (N6),Hither Green (SE13),Hither Green (SE6),Holborn (WC2),Holland Park (W11),Holloway (N7),Homerton (E9),Honor Oak Park (SE4),Hornsey (N8),Isle of Dogs (E14),Islington (N1),Kennington (SE11),Kensal Green (NW10),Kensington (W8),Kentish Town (NW5),Kilburn (NW6),Kinsbury (NW9),Ladbroke Grove (W10),Lambeth (SE11),Lee (SE12),Lewisham (SE13),Leyton (E10),Leytonstone (E11),Liverpool Street (EC2),Lower Edmonton (N9),Maida Vale (W9),Manor House (N4),Manor Park (E12),Marylebone (W1),Mayfair (W1),Merton (SW19),Mile End (E1),Mill Hill (NW7),Millwall (E14),Monument (EC3),Moorgate (EC2),Mortlake (SW14),Mottingham (SE9),Muswell Hill (N10),Neasden (NW2),New Cross (SE14),New Cross Gate (SE14),New Southgate (N11),Nine Elms (SW8),Norbury (SW16),North Finchley (N12),North Kensington (W10),North London (London),North West London (London),North Woolwich (E16),Notting Hill (W11),Nunhead (SE15),Paddington (W2),Palmers Green (N13),Parson's Green (SW6),Peckham (SE15),Penge (SE20),Pimlico (SW1),Plaistow (E13),Plumstead (SE18),Poplar (E14),Putney (SW15),Queens Park (NW6),Raynes Park (SW20),Regent's Park (NW1),Roehampton (SW15),Rotherhithe (SE16),Seven Sisters (N15),Shepherds Bush (W12),Shoreditch (E2),Shoreditch (EC2),Soho (W1),South Bermonsey (SE16),South East (SE1),South Kensington (SW7),South Lambeth (SW8),South Norwood (SE25),South Tottenham (N15),South West London (London),South Wimbledon (SW20),South Woodford (E18),Southgate (N14),Southwark (SE1),St John's Wood (NW8),St. Paul's (EC4),Stepney (E1),Stockwell (SW9),Stoke Newington (N16),Stramford Hill (N16),Strand (WC2),Streatham (SW16),Surrey Docks (SE16),Swiss Cottage (NW3),Sydenham (SE26),Thamesmead (SE28),The City (EC1),The Hyde (NW9),The West End (W1),Tooting (SW17),Tottenham (N17),Totteridge (N20),Tower Hill (EC3),Tufnell Park (N19),Tulse Hill (SE27),Upper Edmonton (N18),Upper Holloway (N19),Upper Norwood (SE19),Upton Park (E7),Victoria (SW1),Victoria Docks (E16),Walthamstow (E17),Walworth (SE17),Wandsworth (SW18),Warwick Avenue (W9),Waterloo (SE1),West Brompton (SW10),West Ealing (W13),West Ham (E15),West Hampstead (NW6),West Kensington (W14),West London (London),West Norwood (SE27),West Wimbledon (SW20),Westcombe Park (SE3),Westminster (SW1),Whetstone (N20),Whitechapel (E1),Willesden (NW10),Wimbledon (SW19),Winchmore Hill (N21),Wood Green (N22),Woodside Park (N12),Woolwich (SE18),World's End (SW10)

Althought we have customers from Manchester, Leicester, Leeds, Newcastle... all over the UK, Ireland, US and Canada